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golfetiquette.tv » Blog Archive » The Future and How Video(already)Plays A Massive Part

The Future and How Video(already)Plays A Massive Part

Posted on: August 29, 2012
24 comments so far (is that a lot?)

I remember a few years ago a company came out that had built a regular looking phone with the capability to have a video call.  In fact it was so ready to help change and revolutionize the way in which we communicate one of its spokespeople was Donald Trump.

The product was even used and featured on one season of the apprentice…

Unfortunately I cannot even remember the name of the company…

But I do however remember a company that has revolutionized the way we search, gather and share our information on the internet, Youtube.

Today as I write this I know that 1 hour of video is uploaded every second to Youtube…and it isn’t all cats or babies (no offense to cats or babies)

  • The Gorilla on the Couch

    Here is a real mind numbing fact

  • 4 BILLION, yes Billion videos are viewed EVERY Day.
  • Over 800 million unique visitors (meaning different and not the same) visit Youtube each month

And while I have a long list of WOW facts I want to round out this one before moving on.

  • More video is uploaded to Youtube in 1 month (yes month) than the 3 major networks created in 60 years!!

What does all this mean?

It means we would rather watch a video than read a long copy. Whether it be an advertisement, story you name. We’d rather watch it.

Because of this studies from Harvard Business Review report the power of video with the following metrics:

  • A message written will average a 20% retention rate as apposed to video which blows it out of the water at 70% retention…no wonder newspaper advertising has suffered.

So have you already jumped in front of the camera and become part of the monthly or hourly download craze on Youtube?

And Google loves video…as I have written in other posts, when you add video to your site it is 50 X more likely to rank on the first page of a site just like it without video.

Waiting will not help you. It will only make the market more complex and crowded as more and more people push their ideas and wares on you with a homemade or professionally created video, in an effort to get your attention.

I want to wrap this post up with a thought.

  • When people get on the internet, 90% of the activity is doing 1 specific thing.  This one specific act is search…

Think about that a moment…people, like you and me when we get on the internet we are searching.

It might be for a restaurant or a movie theater or a hair stylist or a pet groomer…and if you are one of those without a video and your fellow business associate has one, you will be harder and harder to find in the sea of choices.


In the next post I want to give you some tips on how to create unique and relevant content that builds value to your valued current and future customers…

24 Responses to “The Future and How Video(already)Plays A Massive Part”

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