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golfetiquette.tv » Blog Archive » Adding Value with Video

Adding Value with Video

Posted on: September 1, 2012
7 comments so far (is that a lot?)

Adding Value with Video is one of the most powerful tools we have to communicate to current folks who know us as well as to those who may be looking for a product or service we offer.

But just how do we leverage this power in a way that is useful and appreciated by our fans and future followers.

I think the best way is to create a sample business and demonstrate if I were coaching a client this is what I would have them do.

Let’s use a dear lady who is a friend and a business owner.  She owns a company called Ewe-n-Me.  It is a yarn store located in a high traffic location but like so many it has seasonal customers.

This creates the up and down cycle for a business owner we would rather avoid and work to stabilze.

For this store I would use video in the following ways, using a 3 to 4 step process.

Step One:

Create a frequent yarn technique tip that goes out to everyone who signs up on her email list.  This would be a free service that when the customers on the list get this video tip, they look forward to it and find it incredibly relevant and value driven…

(these tips can be 1-3 minutes in length and done quite quickly and easily)

Now this store does not have a website. This should not slow her down as Youtube is a great place to host a Ew-N-Me Youtube channel, dedicated to people who love to knit!

Step Two:

I would begin to do just as I am doing. Write relevant useful bolgs that her niche will find helpful and post them on sites where people in her niche hang out.  At the end of each post her CYA, Call To Action, would be to sign up for her free Video Knitting Tips.

This will attract new folks to her email list and begin to grow her followers to well beoyond those that walk in off the streets.

Step Three: Monetization!

Begin creating offers that are value driven and again relevant to her niche.  These might be a pattern she came across that when done is an incredible gift for the holidays…then take it one step further and package the pattern and the correct amount of yarn it takes to complete it and make the offer…shipping it directly to the online customer.

This process begins to create a client base that reaches far beyond the brick and mortar of the store she owns and is a great step in stablizing the revenues of her seasonal location.

Within step three she could also begin to create and offer online workshops on how to projects…all taped and in the can to be distributed on demand.  Meaning once the workshop is recorded it can be watched when the customer wants to watch it and does not have to be watched live.

This is again a great way to begin leveraging her incredible talent and products to add value and build a great revenue stream, even when the flow of walk-ins are not wlaking in.

Now it’s your turn. What business could you do the exact same thing and create a new or several new stream of income from your product or service that does not now exist, but could with video?

Would you like a business suggestion?  Send me a brief description of your business and I will send you back a few ideas of how you can leverage your niche using video.

Just go to the contact page and in the subject line enter (niche)

7 Responses to “Adding Value with Video”

  1. Sheryl Tadgerson Says:

    Nice read, I just passed this onto a friend who was doing a little research on that. And he just bought me lunch since I found it for him smile So let me rephrase that: Thanks for lunch!

  2. Monique Halsey Says:

    Keep working ,terrific job!

  3. Filomena Pautz Says:

    Hello.This post was really interesting, particularly since I was looking for thoughts on this issue last couple of days.

  4. swing Says:

    Thank you so much

  5. Rhea Paulino Says:

    very nice submit, i actually love this web site, carry on it

  6. swing Says:

    Thanks Monique

  7. swing Says:

    U R Very Welcome Sherly

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